How long did the project take?

The initial site build was completed in1 week, with an additional week for client-requested revisions (2 weeks total).

What was included in the $1,200 price?

The $1,200 all-in price covered the $500 website deal plus performance optimization, SEO setup, channel integrations, and conversion copy—delivered as a compact ecommerce MVP.

Can this approach work for other small manufacturers?

Yes. We tailor the same performance, SEO, and conversion techniques for other small-batch manufacturers and niche ecommerce brands to stabilize retail revenue and scale demand.

Delray Manufacturing — From Feast‑or‑Famine to Predictable Retail Growth

A Hampshire County, WV micro‑manufacturer transformed its retail channel with a conversion-first ecommerce site, AI-driven SEO, and performance engineering. Within90 days the site achieved a114% improvement in targeted search rankings and a75% increase in retail volume—turning an unpredictable sales cycle into steady growth.

The challenge

Delray Manufacturing produced small-batch FDM, resin, silicone, and concrete products and relied on Etsy for retail. That approach created a feast-or-famine pattern: high-quality custom work but inconsistent retail sales, low discoverability for niche products, and poor paid marketing ROI due to weak landing pages and slow site performance.

Goals & KPIs

We focused the engagement on measurable business outcomes relevant to micro-manufacturers selling online:

Increase organic discoverability for niche product keywords (AEO + SEO)
Improve conversion rate on product pages and reduce checkout friction
Score highly on PageSpeed and Core Web Vitals to improve UX and ad quality
Diversify sales channels beyond Etsy (Google Merchant, other marketplaces)

Solution — ecommerce + AI SEO + performance

We launched a compact, conversion-focused ecommerce MVP tuned for small-batch products and buyer intent. Key tactics blended modern SEO, AI content signals, and technical performance work.

Implementation highlights

Custom ecommerce storefront: lightweight templates for product detail pages, clear CTAs, and simplified checkout flow to reduce cart abandonment.
AI-driven Answer Engine Optimization (AEO): product FAQs, schema markup, and structured content to capture featured snippets and voice search queries.
On-page SEO & copy: buyer-focused headlines, niche psychology language, and category pages aimed at purchase intent keywords.
Performance engineering: image compression (WebP), critical CSS, CDN, and caching to reach high PageSpeed scores and reduce LCP/CLS.
Security & reliability: WAF, hardened hosting, and monitoring to protect uptime and customer trust.
Channel expansion: integrated Google Merchant Center and Search Console, opening new acquisition channels beyond Etsy.

We combined technical improvements with conversion copy and landing page design so paid marketing spent more efficiently and converted more shoppers into customers.

Timeline & investment

Turnaround:1 week for the build, plus1 week for client-requested revisions (2 weeks total).

One-time cost: Built under our $500 Website Deal with add-ons—$1,200 all-in covering performance, SEO setup, and integrations.

Ongoing (winter sale): The client moved to our Winter Sale bundle for hosting, management, SEO, and paid marketing at $609/month, which included monthly SEO tuning and ads management.

Results (90 days)

After launch and optimization the client saw sustained improvements in search visibility and retail sales.

114% improvement in organic rankings for target niche keywords.
75% growth in retail sales volume during a90-day measurement window, including post-holiday slowdown.
95% PageSpeed Insights (mobile) score — faster UX and better ad quality scores.
Operational throughput reached 70–115% hourly capacity for multiple weeks, triggering a planned capacity expansion.

Results vary by category and seasonality; we focus on sustainable, repeatable growth rather than short-term spikes.

Key learnings for small manufacturers

Product pages optimized for buyer intent outperform generic marketplace listings.
Performance and Core Web Vitals materially affect both SEO and paid marketing costs.
Integrating Google Merchant and other channels creates predictable retail funnels beyond Etsy.

Client feedback

"Lancaster Solutions transformed our online presence and turned an inconsistent retail channel into steady growth. The site is fast, secure, and it converts." — Delray Manufacturing

Next steps & how we can help

If you are a small-batch manufacturer or niche ecommerce brand, Lancaster Solutions can:

Build a focused ecommerce MVP tuned to your products and margins
Implement AEO and traditional SEO strategies to capture intent-driven traffic
Optimize performance to reduce friction and ad costs

Schedule a discovery call or see our website & hosting packages to learn how we can apply this approach to your brand.