Winter Website & Lead Engine Tune-Up

Services

Lancaster Solutions LLC combines managed hosting, development and marketing into one accountable partner. We build and run the systems that keep the phones ringing and the work calendar full.

Every service is built for owners and operators who don’t have time for guesswork, jargon, or chasing five different vendors. You get one team that understands uptime, leads and margins.

What We Actually Do for You

Managed Hosting & Care

Your WordPress site is an operational tool, not just a brochure. We treat it like a piece of equipment that has to work every day. Our hosting and care plans handle the AWS infrastructure and the day-to-day upkeep.

• Infrastructure you don’t babysit: modern AWS stack, hardened servers, reverse-proxy security and automated backups.
• Updates without breakage: managed Divi, plugin and core updates, PHP version management and rollback plans.
• Monitoring & alerting: uptime checks and performance & speed optimization with clear action paths when something looks off.
• Included support time: small changes, content updates and troubleshooting without surprise invoices.

We align your hosting tier with how critical your website is to operations, from “don’t let it break” to “this site is the lifeblood of the business.”

SEO & Content Strategy

SEO is more than chasing keywords. We focus on being found by the right people and making sure your website answers the questions they brought with them.

• Technical & on-page SEO: crawlability, indexation, site structure, schema and page-level optimization using Rank Math.
• Local visibility: Google Business Profile optimization, local citations and simple review systems.
• Content strategy: service pages, FAQs and resource content mapped to real customer questions.
• Search intent first: we optimize for the way people actually search when they’re ready to hire someone like you.

Our SEO work is designed to compound over time. We document what we do and why, so you’re never guessing what your monthly budget is paying for.

Paid Ads & Lead Generation

Paid ads can either be a slot machine or a controlled lever. We build campaigns around your realities: seasonality, crew size, service mix and margins.

• Search & local campaigns: Google Ads campaigns aligned with your services and service area.
• Call & form tracking: measure leads, not just clicks. We track what turns into actual conversations.
• Landing pages & offers: focused pages built to convert, not just send traffic to your homepage.
• Capacity-aware strategy: we avoid overbooking you in slow seasons or underfeeding you in busy ones.

You’ll know what we’re testing, what we’re keeping and what we’re shutting off—and how that maps to leads and revenue.

Analytics & Reporting

Numbers only matter if they change decisions. We give you reporting that ties your website, SEO and ads back to the outcomes that matter: calls, booked jobs and repeat work.

• Core dashboards: traffic, leads and key actions in one place.
• Attribution you can trust: UTM tracking and call-tracking strategy tailored to your sales process.
• Monthly review loops: what happened, what we learned and what we’re changing next.
• Plain-language summaries: no jargon—just the story of what is and isn’t working.

Our goal is simple: you should be able to glance at your reports and know whether your marketing is paying for itself.

Why Owners Work With Lancaster Solutions

• One accountable team: hosting, dev and marketing under a single roof, so issues don’t get bounced between vendors.
• Operator’s mindset: we understand what it means when the calendar is light, crews are idle or the phone stops ringing.
• Clear scopes and pricing: defined tiers, written responsibilities and documented change requests.
• Calm, retainer-first model: our goal is a stable, predictable monthly relationship—not constant “emergency” projects.

If you want a partner who treats your website and marketing as part of your operations—not a side project—this is what we do every day.

Next Steps

Whether you need to stabilize an existing website, start generating steady leads, or rebuild the foundation, we’ll start with a short conversation and a clear proposal.