Symptoms that justify a closer look
The immediate symptom may be technical, commercial or operational. The diagnostic task is to identify where lead ownership, response discipline and next-action visibility breaks and which owner can change it.
- Forms, calls and messages arrive in different inboxes
- No one can see who owns the next action or when it is due
- Prospects receive inconsistent follow-up depending on who notices first
- Marketing cannot distinguish a weak lead from a missed response
