Symptoms that justify a closer look
The immediate symptom may be technical, commercial or operational. The diagnostic task is to identify where search relevance, technical signals and useful local content breaks and which owner can change it.
- Important services have thin, missing or confusing pages
- Location signals are inconsistent across the site and public profiles
- Technical issues weaken crawlability, internal linking or page quality
- Reporting focuses on rankings while calls, forms and qualified demand remain unclear
