Defensible by designDecisions remain reviewable and evidenced.
Transparent processScope, ownership and boundaries stay visible.
Client-first partnershipWork starts with the operating need.
Secure by defaultAccess and sensitive data stay controlled.
Planning path

Google Ads and paid lead generation · From $750/month plus setup and ad spend

Compare Google Ads and paid lead generation by ownership, evidence and boundaries—not by a list of vague features.

Built for local service business with active demand but inconsistent digital follow-through. Buy demand with clearer tracking and less avoidable waste while keeping scope, dependencies and limitations visible.

Compare scope and delivery standards See full service details

The underlying service and pricing structure stay the same. This page simply focuses on the questions most relevant to your situation.

Choose the situation closest to yours

Learn the basicsOwner-operators Diagnose the problemTrades and contractors Compare approachesLocal service businesses Plan the workGrowth-stage service businesses

What to focus on first

Start with the question blocking the next decision.

This page is for an active evaluation. The goal is to make responsibilities, dependencies and acceptance criteria visible before price becomes the only comparison.

01

Compare the operating model

A reliable comparison for local service businesses should show who owns implementation, verification, communication and exceptions after the proposal is accepted.

  • Campaign structure tied to service priority and geography
  • Landing-page and tracking responsibility included in the engagement
  • Search-term and negative-keyword governance
  • Lead-quality feedback rather than platform metrics alone
02

Require the boundary in writing

Starting price and feature lists are incomplete without access assumptions, client responsibilities, third-party costs and acceptance criteria.

  • Ad spend is separate. Lead volume, cost per lead, ROAS and booked revenue are not guaranteed. Results depend on budget, competition, offer, landing pages and lead handling.
  • Named client and provider responsibilities
  • A change-control path for work outside the accepted scope
03

Evidence to request

Ask each provider to explain how work will be prioritised, documented and verified—not merely what tools they use.

  • Which services, locations and job types can the business profitably fulfil?
  • What counts as a qualified lead rather than a form submission?
  • Can calls and forms be tracked through a usable lead process?
  • Who will review search terms, lead quality and capacity constraints?

Worth discussing when

This may be the right starting point when…

  • Clicks are reported but useful lead quality is not
  • Ads and landing pages make different promises
  • Budget is spread across low-value searches, services or locations
  • Sales outcomes never reach the person managing the campaign

Another starting point may be better

Start elsewhere if these are true.

  • The business cannot answer or follow up with new enquiries
  • There is no defined offer, service area, capacity or budget
  • You require guaranteed lead cost, ROAS or booked revenue

Outside this scope: Ad spend is separate. Lead volume, cost per lead, ROAS and booked revenue are not guaranteed. Results depend on budget, competition, offer, landing pages and lead handling.

Tell Curtis what is going on

Tell us what you are comparing and what must not fail.

Lancaster will clarify fit, exclusions, likely dependencies and the evidence needed to compare a managed engagement with DIY, internal or another provider.

What happens after submission

  1. Your request stays attached to this service and starting point so the context is not lost.
  2. Curtis reviews the problem, timing and what would actually help.
  3. The response may be a question, guide, website review, scoped recommendation or another direction if Lancaster is not the right solution.

Submitting sends the request for review. Nothing starts and nothing is billed without your approval.

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