Defensible by designDecisions remain reviewable and evidenced.
Transparent processScope, ownership and boundaries stay visible.
Client-first partnershipWork starts with the operating need.
Secure by defaultAccess and sensitive data stay controlled.
Planning path

Google Ads and paid lead generation · From $750/month plus setup and ad spend

Find the breakdown in paid-search intent, landing-page alignment and lead feedback before the problem compounds.

Built for contractor or field-service company losing calls, quotes or local trust. Buy demand with clearer tracking and less avoidable waste while keeping scope, dependencies and limitations visible.

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The underlying service and pricing structure stay the same. This page simply focuses on the questions most relevant to your situation.

Choose the situation closest to yours

Learn the basicsOwner-operators Diagnose the problemTrades and contractors Compare approachesLocal service businesses Plan the workGrowth-stage service businesses

What to focus on first

Start with the question blocking the next decision.

This page is for a business that can see the symptom but needs help identifying the constraint, ownership and sensible repair path.

01

Symptoms that justify a closer look

The immediate symptom may be technical, commercial or operational. The diagnostic task is to identify where paid-search intent, landing-page alignment and lead feedback breaks and which owner can change it.

  • Clicks are reported but useful lead quality is not
  • Ads and landing pages make different promises
  • Budget is spread across low-value searches, services or locations
  • Sales outcomes never reach the person managing the campaign
02

What Lancaster would examine

The review focuses on observable evidence, current ownership and the dependency that must be resolved first.

  • Which services, locations and job types can the business profitably fulfil?
  • What counts as a qualified lead rather than a form submission?
  • Can calls and forms be tracked through a usable lead process?
  • Who will review search terms, lead quality and capacity constraints?
03

Possible repair paths

The answer may be a bounded correction, a managed engagement, a deeper audit or a rebuild. The page does not assume the largest option is the right one.

  • Campaign and account structure
  • Keyword, negative and search-intent review
  • Landing-page and offer alignment
  • Call and form conversion tracking

Worth discussing when

This may be the right starting point when…

  • Clicks are reported but useful lead quality is not
  • Ads and landing pages make different promises
  • Budget is spread across low-value searches, services or locations
  • Sales outcomes never reach the person managing the campaign

Another starting point may be better

Start elsewhere if these are true.

  • The business cannot answer or follow up with new enquiries
  • There is no defined offer, service area, capacity or budget
  • You require guaranteed lead cost, ROAS or booked revenue

Outside this scope: Ad spend is separate. Lead volume, cost per lead, ROAS and booked revenue are not guaranteed. Results depend on budget, competition, offer, landing pages and lead handling.

Tell Curtis what is going on

Show us the problem and the business impact.

Provide the current website and the clearest symptom. The response will focus on evidence, priority and the next responsible action.

What happens after submission

  1. Your request stays attached to this service and starting point so the context is not lost.
  2. Curtis reviews the problem, timing and what would actually help.
  3. The response may be a question, guide, website review, scoped recommendation or another direction if Lancaster is not the right solution.

Submitting sends the request for review. Nothing starts and nothing is billed without your approval.

Keep researching

Read the guidance connected to this service.

Know what to fix first

Get a clear review of the website, visibility and follow-up.

We will separate urgent problems from useful improvements and recommend the smallest sensible next step—without pretending every site needs a full rebuild.

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