Defensible by designDecisions remain reviewable and evidenced.
Transparent processScope, ownership and boundaries stay visible.
Client-first partnershipWork starts with the operating need.
Secure by defaultAccess and sensitive data stay controlled.
Planning path

Google Ads and paid lead generation · From $750/month plus setup and ad spend

Scope Google Ads and paid lead generation around the business outcome, evidence and implementation responsibility.

Built for established service business ready to fund a defined growth constraint. Buy demand with clearer tracking and less avoidable waste while keeping scope, dependencies and limitations visible.

Request a scoped recommendation See full service details

The underlying service and pricing structure stay the same. This page simply focuses on the questions most relevant to your situation.

Choose the situation closest to yours

Learn the basicsOwner-operators Diagnose the problemTrades and contractors Compare approachesLocal service businesses Plan the workGrowth-stage service businesses

What to focus on first

Start with the question blocking the next decision.

This page is for a decision-maker with an active need and willingness to define access, timing, responsibilities and commercial boundaries.

01

Information needed for a responsible scope

For an active google ads and paid lead generation project, bring the current website or system, business priority, timing, decision authority and known dependencies.

  • Which services, locations and job types can the business profitably fulfil?
  • What counts as a qualified lead rather than a form submission?
  • Can calls and forms be tracked through a usable lead process?
  • Who will review search terms, lead quality and capacity constraints?
02

Likely delivery components

The final proposal will include only approved deliverables, access requirements, responsibilities and acceptance criteria.

  • Campaign and account structure
  • Keyword, negative and search-intent review
  • Landing-page and offer alignment
  • Call and form conversion tracking
  • Lead-quality review and optimization
03

What better should look like

The engagement should move growth-stage service businesses toward a measurable operating improvement without representing the outcome as guaranteed.

  • Cleaner visibility into paid lead sources
  • Less waste from obvious misalignment
  • Better feedback between campaigns and operations
  • More defensible budget decisions

Worth discussing when

This may be the right starting point when…

  • Clicks are reported but useful lead quality is not
  • Ads and landing pages make different promises
  • Budget is spread across low-value searches, services or locations
  • Sales outcomes never reach the person managing the campaign

Another starting point may be better

Start elsewhere if these are true.

  • The business cannot answer or follow up with new enquiries
  • There is no defined offer, service area, capacity or budget
  • You require guaranteed lead cost, ROAS or booked revenue

Outside this scope: Ad spend is separate. Lead volume, cost per lead, ROAS and booked revenue are not guaranteed. Results depend on budget, competition, offer, landing pages and lead handling.

Tell Curtis what is going on

Start with the decision facts Lancaster needs to scope responsibly.

Provide the active need, current website, timeline and budget posture. Curtis will review the facts before recommending scope or paid work.

What happens after submission

  1. Your request stays attached to this service and starting point so the context is not lost.
  2. Curtis reviews the problem, timing and what would actually help.
  3. The response may be a question, guide, website review, scoped recommendation or another direction if Lancaster is not the right solution.

Submitting sends the request for review. Nothing starts and nothing is billed without your approval.

Keep researching

Read the guidance connected to this service.

Know what to fix first

Get a clear review of the website, visibility and follow-up.

We will separate urgent problems from useful improvements and recommend the smallest sensible next step—without pretending every site needs a full rebuild.

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